38 November 2015 www.womanthismonth.com showcase At Gulf Pharmacy you can find an array of products to fight the ageing process. Creams, lotions, serums and a new product that is revolutionising the beauty market, PURE GOLD COLLAGEN®. A golden liquid infused with highquality collagen, hydrating properties of hyaluronic acid and vitamin C that boosts the transformation of lysine and proline into collagen. This element helps to preserve the skin’s firmness and elasticity and hyaluronic acid can boost skin’s moisture content, reduce inflammation and help prevent moisture loss. Essentially, the outer layer of the skin is extremely difficult to penetrate and, as a result, the chance of active ingredients reaching the dermis of the skin through topical application is very limited. The solution comes in cosmeceuticals (a marriage between cosmetics and pharmaceuticals), the fastestgrowing segment in the natural personal care industry. One of the newest cosmeceuticals is ingestible collagen. We all know the basic information that the more collagen we have in our skin, the less wrinkles we are going to have, as it actually plays a key role in providing the structural scaffolding for cells, tissues and organs. Collagen is often considered to be the glue that holds the body together and is vital for strengthening blood vessels and giving skin its elasticity and strength. The skin is subject to deterioration caused by dermatological disorders and environmental conditions such as pollution. The natural ageing process starts around the midtwenties and is accelerated by sun exposure or other lifestyle factors such as smoking, stress and lack of sleep. As we age, the production of collagen, elastin and hyaluronic acid in the skin gradually decreases which causes dehydration and a dull complexion, increasing the signs of ageing. Slathering your skin with topical creams and ointments helps protect against the elements, but the best way to maintain moist, beautiful skin is to nourish it from the inside out. Drinking eight to 10 glasses of purified water each day is important, but it’s also important to replenish diminishing stores of collagen and hyaluronic acid. Without the proper levels of collagen and hyaluronic acid in the upper layers of the epidermis, your skin appears dull and wrinkled. Drinking a 50ml bottle of PURE GOLD COLLAGEN® can result in increased smoothness, softening the appearance of wrinkles in six weeks. Once consumed, PURE GOLD COLLAGEN® is distributed to the dermis (the deeper layers of the skin) and results in the multiplication and stimulation of fibroblast cells (collagen-making cells in the connective tissue of the skin) to produce more collagen and hyaluronic acid. Visit Gulf Pharmacy branches all over the island to check out this ultimate product that comes packed with benefits and a nice pleasant flavour. Call 17 877-107. Keeping the complexion looking youthful is on the wish list of many women, however how to do it in an efficient and healthy way? Finding the right product is a good start! GULF PHARMACY GLOWING SKIN
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