35 FASHION womanthismonth.com | DECEMBER 2025 Fashionin ForwardMotion Syrian influencer and former Miss Syria, Ivlin Obeyt, brings Arab glamour and European polish to Bahrain as she expands Evoshka, her luxury fashion brand. The Syrian influencer, former Miss Syria and now fashion designer has spent 25 years turning personal style into a business model that stretches from Moscow to Dubai. Her visit signals Bahrain’s rising influence as a destination for regional creatives and luxury talent. Origins of Style Ms. Obeyt’s story began with a crown. Winning the Miss Syria title in 1999 brought what she describes as an “explosion of emotions”, a blend of joy, pride and the realisation that beauty could become a mission rather than a moment. She has grown to see fashion as vocabulary. “Fashion is what we buy, but style is what we actually create,” she says. Clothing, in her view, communicates a woman’s mood, energy and confidence. Her life draws its momentum from several geographies. She has lived in Syria, Belarus, Italy and the United Arab Emirates. The East, she says, granted her sensuality. Belarus lent calm and kindness. Italy added passion and taste. Dubai contributed scale. The result is her signature: an aesthetic shaped by Eastern opulence and European restraint. Pioneering Digital Reach Bahrain fits naturally into that map. During her visit she met business leaders and award organisers and spoke warmly of the kingdom’s jewellery sector, particularly its renowned natural pearls. Over dinner, she reflected on her role not only as a designer but as one of the early adopters of digital influence, noting that she used Facebook to share cooking, travel and fashion at a time when the word ‘influencer’ had not yet entered common use. A Mother’s Aesthetic Motherhood sits at the centre of her personal and professional identity. A cover shoot with her three daughters for Super Mama magazine presents them as a coordinated unit of glamour, the daughters in sleek dresses and the mother in a long sequinned gown. The image mirrors a deeper instinct. She began designing children’s couture in 2014 because she wanted her girls to look distinctive, not like “any girl their age”. The first show for her childrenswear line, held in Belarus during a diplomatic women’s charity event, received a standing ovation. The Defining Philosophy For Ms. Obeyt, beauty and character are inseparable. “Beauty is a power born from gratitude and love,” she says. She believes that the modern woman is strong yet soft, leading businesses while remaining feminine, provided she does not abandon herself. Time for silence and restorative movement is essential, not indulgent. Bahrain now joins the list of places that have helped shape her journey. If the kingdom intends to strengthen its position as a regional hub for fashion, jewellery and women-led enterprise, having this vivacious entrepreneur in its orbit will only accelerate that momentum.
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