BEAUTY I’m truly sad and exhausted of seeing salon owners run their business with a factory mindset. Timers, hourly targets and pressure like “do X clients or you’re not profitable” is simply wrong. This approach doesn’t fit our industry or the culture of the Middle East, where clients are really looking for a place to be pampered. We’re not producing items in the factory! We create experiences, trust and professional value. Stop Using Factory Productivity in Salons and Spas! Every month, we invite readers to pose their own questions for Badia to answer in her next column. Make sure to ask your own by emailing [email protected] A k Badia Your Monthly Guide to Salon and Spa Success ? What Real Profitability Is NOT: • It’s not about doing a blow-dry in 12 minutes. • It’s not about shortening a massage to 45 minutes. • It’s not about making one staff member juggle multiple clients at once. What Real Profitability IS: • Quality consultation and understanding the client. • Technical excellence and professional behaviour. • Building a relationship that makes the client return. In our region, the average appointment is about BD40, which is a benchmark in the industry. The magic isn’t in how many clients per hour. It’s in how well you deliver that BD40 worth of value. When you force a factory pace, you destroy quality, creativity and loyalty. In the end, you hurt your own business. Let’s redefine productivity: it’s about the experience, the professionalism and the team culture. That’s what makes a salon truly profitable here. Real leadership is raising standards, not speeding up. Real business is about client satisfaction, not a stopwatch. Yes, you need to know your costs. But if you want to see real growth and you want a profitable salon, change your language and your culture. Don’t push your team, lift them. This is the real productivity. Focus on value, not speed. Better service means better returns. No. A well-done service builds loyalty and reputation, which is far more profitable in the long run. Measure the value per client, not just the time. Change the culture. 1. How can I grow revenue without rushing my team? 3. If a service takes longer, do I lose money? 2. Everyone tells me to measure clients per hour. What should I do? 34 womanthismonth.com | DECEMBER 2025
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