womanthismonth.com | OCTOBER 2025 MOTORING 63 Acoustic Engineering: Cabin noise is reduced by up to 90 percent, delivering a serenity rivalled only by pure BEVs. This system is both cutting-edge and proven. With over 750,000 Range-Extended Electric Vehicles sold in China and the AITO 9 dominating its luxury class, SERES is setting the benchmark for performance and refinement. Going Global: AITO’s Middle East Mission Munich also marked the debut of the Middle East variants of the AITO 9, AITO 7 and AITO 5. The brand’s ‘glocal’ approach blends world-class technology with deep regional insight, believes Leon He, President of SERES Auto. Regional Customisation: Smart cockpits now support trilingual interaction – Chinese, English and Arabic. Hardware Ready for Extremes: Every component has been stress-tested in desert conditions, meeting UAE climate demands. The models are fully certified for the region and ready for launch. Local Support: A UAE subsidiary and central regional warehouse will ensure rapid logistics and seamless after-sales service. By merging ground-breaking powertrain innovation with a meticulous, region-specific rollout, SERES is positioning AITO as a global contender in the luxury NEV market. From Munich to the Middle East, the brand is proving that luxury EVs can be efficient, intelligent and truly international.
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