EURO MOTORS THE DRIVE OF YOUR LIFE This new model is set to define contemporary luxury when it’s launched across the Middle East. showcase When it comes to style and sophistication, it goes without saying that women lead the charge. So, what better way for a modern, high-flying woman to get around than in the comfort and class of the new BMW 7 Series? The sixth generation BMW 7 Series made its world premiere at the Frankfurt Motor Show in mid-September and has drawn admiration from both men and women for an impressive range of features that includes massage seats. Combining state-of-the-art comfort with agility and styling, the latest instalment of the sleek sedan will arrive in three luxury packages: Pure Excellence, M-Sport and Individual Design. Consistently amongst BMW Group’s bestselling vehicles, the new 7 Series will again set new benchmarks within the premium segment when it arrives in showrooms later this year, it’s makers say. With the offer of impressive design and technology features both inside and out, customers can look forward to enhanced refinement with elements such as the futuristic headlamp technology, BMW Laser Light, the Light Carpet and star-gazerinspired panorama glass “Sky Lounge” sun roof. Inside the vehicle, technology offers both driver and passenger extraordinary levels of comfort and luxury. A host of new BMW ConnectedDrive driver assistance features include the Touch Command: a 7-inch Samsung tablet positioned in the rear of the vehicle, offering passengers a completely new experience in controlling multiple in-car functions. Through Touch Command, rear passengers are able to control in-car infotainment and comfort features, such as the new BMW 7 Series Vitality Programme, which offers luxurious inseat massage options. A unique Gesture Control function, which offers those inside the vehicle the option of increasing the volume of the radio only by gesturing at the screen, is also one of the new technology features. The vehicle’s advanced chassis technology, which allows the driver to adjust the car’s set-up to their preferred requirements, creates an ideal balance between sports performance and comfort, its makers say. Similarly, the vehicle’s progressive Driver Assistance Systems, including Lane Control Assistance, ensure drivers do not have to change the customary positioning of their hands on the steering wheel in order to undertake on-road manoeuvres. The new model also comes armed with two comprehensively revised engines: the sixcylinder 740iLi and eight-cylinder 750iLi xDrive. The on-road performance of both variants is enhanced through the incorporation of BMW EfficientDynamics, such as the vehicle’s lightweight body. Call 17 750-750. 80 October 2015 www.womanthismonth.com
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