showcase CRAFTSMANSHIP Devji Aurum Design House and Studio is the atelier where bespoke custom-made jewellery is handcrafted to absolute finesse, preserving international standards. It has built a unique infrastructure to analyse, identify gaps, design and craft jewellery to perfection for its customers. At Devji Aurum, one can enjoy the finest experience and receive expert advice on the selection of the best diamond sets befitting the bride’s individuality and momentous wedding day. EXPERIENCE AND EXCELLENCE With substantial experience of seven decades in the global market, Devji Aurum has orchestrated an array of masterpiece collections such as the Ruhi Collection, and the Allure and Oubharia Collections; being the brand’s trending fashion lines and finally Rafrafa; Devji Aurum’s first art inspired endeavor. THE PROMISE Defined by its dynamic experience and prowess in the field of jewellery, still to date Devji Aurum promises to exceed the borders of expertise in service, deliver remarkable oeuvres and embrace its ethos of ‘Innovation, Craftsmanship, Integrity and Empathy’. Devji Aurum will be showcasing all of its exceptional collections at the 2019 Jewellery Arabia Bahrain exhibition, the largest and most prestigious jewellery showcase in the Middle East, which runs from November 1923. It will be the brand’s 28th consecutive year of presenting unparalleled jewellery of trusted authenticity at the show. The Allure Collection consists of long dazzling diamond necklaces set with baguettes, rounds and fancy diamonds in rose, yellow and white gold cascading from the neck to the naval. This collection stands out due to its dramatic drop and setting style, making it one of Devji Aurum’s exquisite statement labels. The Oubharia Collection is an expressive fashion collection inspired by the free spirit of the soul, designed purely in 18 karat gold. It is influenced by a traditional method using handcrafted hollow gold beads, which are then transformed into beautiful rings, earrings, wristlets and necklaces. Art speaks, where words fail. Rafrafa, ‘flutter’ in Arabic, is Devji Aurum’s first art collection launched in collaboration with renowned Bahraini sculptor, Khalil Al Hashimi. Inspired from the artist’s monumental bird sculpture, this iconic series is handcrafted in 18k gold and is a translation of dialogue between the colossal world of sculpture and the delicate world of jewellery. November 2019 25 www.womanthismonth.com CLASSIC BRIDE Traditionally, brides in the Arabian world are dressed in gold, the noblest of all metals. Noble for its value, it’s attributes, but also for its ethereal qualities. Each creation becomes a piece of heritage, a family heirloom. Devji Aurum designs special creations for a distinctively traditional bride, her style extends past the classic. An unrivalled creation and reinterpretation in itself, each piece of this collection is handmade in Bahrain using trusted high-quality gold. The signature Ruhi Collection is a 21-karat gold creation inspired by innate passion for artisanship using only the highestgrade handcrafted gold skins, diamonds and unique precious and semi-precious gems. From exclusive masterpieces to statement pieces, each Ruhi item carries a distinctive message.
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