Devji Aurum THE HOUSE OF DREAMS AND ASPIRATIONS showcase AESTHETIC BRIDE For lovers of fantasy, life and the art of expression, the Aesthetic Bride is a creative collection. No creation is too daring, each set is designed to dazzle as a once-in-a lifetime creation, illustrated and conceived to come to life with the most extravagant settings and stones. There are no rules to the Aesthetic Bride with the exception of her expertise and high-level taste. She is out of the ordinary, unique, distinctive and bound to set her own style and write her own story. ARTICULATE BRIDE Devji Aurum’s Articulate Bride is a paradigm of glamour and glitz and has infinite love for detail. She is the essential queen of contemporary. This collection marries an extravagant expression of classics and novelty. Classic in design, innovative in craftsmanship, each diamond is passionately set with infinite detail, mastering the architecture of each prong. Collectively coming together to celebrate the forces of their glittering surfaces, the jewellery is set in ways that require a lifetime of dedication to the craft. ELEGANT BRIDE The Elegant Bride has a quintessential charm of her own. She finds beauty in the finesse of each diamond, carefully organised to celebrate her refined discretion. Delicate lines confirm she was built for this collection, just as it is built for her. Sophistication marries simplicity, giving birth to jewels that honour the timelessness of her feminine beauty. Each set in this collection is carefully handpicked for its distinguished expression, underlined with great panache that softly whispers elegant words of passion, creativity and innovation. November 2019 24 www.womanthismonth.com HISTORY The Devji Group began its journey in the year 1947, when the young Shri Devji Ramji Sagar, the founding father, set foot ashore in the Kingdom of Bahrain with dreams and high aspirations. Today, the brand, Devji Aurum, reflects its founder’s values of transcending the boundaries of expectations through hard work, honesty and dedication. This ethos ensures the house is at the forefront of cutting-edge jewellery design, craftsmanship and service. The group has a goldsmith heritage that extends over nine generations and more than seven decades of building successful partnerships with leading retailers and wholesalers in the Gulf. The brand presence of Devji is internationally felt today in Bahrain, the UAE, Oman and India. THE BRIDES OF DEVJI AURUM Devji Aurum’s brides have been celebrated with passion throughout many generations. Boasting world-class design and settings, each piece from the Bridal Collection glorifies the age-old rules of proportion and style. In the process of creating heirloom masterpieces for the collection, Devji Aurum identified its five distinct brides: the Aesthetic, Articulate, Elegant, Exclusive, and Classic Bride. EXCLUSIVE BRIDE Regal, elite, extravagant, the Exclusive Bride looks for the epitome of luxury and demands the finest, most extravagant stones. Her stance on jewels extends beyond sparkle or shine, she is about the everlasting values of the depth and character of each stone that belongs in her set. For her, Devji Aurum has searched exhaustively from east to west carefully handpicking each solitaire set, building an exclusive range with a depth of style, from contemporary creations, to ornate expressions and ultimate classics.
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