www.womanthismonth.com showcase March 2016 62 Home Centre, the largest home retailer in the Middle East, rolled out its hottest brand campaign ‘The Season’s Latest’, with a vibrant collection handpicked by its brand ambassador and renowned Arabic personality, Nancy Ajram. Featuring a wide range of furniture and home accessories, it offers a revitalising spectrum of the latest trends and colours, comprising classic and contemporary styles. This new campaign reflects Home Centre’s principal message of “making people love coming back home”. The stylish selections by Nancy Ajram mirror the themes – Avant Pop and New Classic – both of which guarantee to bring a splash of colour and novelty to homes across the region. Avant Pop, an ultra-contemporary and quirky collection, is characterised by abstract shapes, bold colours, polka dots and small geometrics, bringing a colourful, fun and summery feel to the home. New Classic, on the other hand, sees the blend of the past and future in a classic European style, embracing opulent décor with a modern twist. “Home Centre strategises ahead in order to meet the expectations of the global audience shopping in the region, who seek to refresh their homes,” says Home Centre CEO Médéric Payne. “We are excited about this campaign and especially delighted by the selections made by Nancy Ajram, as they not only reflect Nancy’s Live it up like Arabic superstar Nancy Ajram as she picks stylish new designs to brighten up your home this season. AL RASHID GROUP THE SEASON’S LATEST! exceptional style, but Home Centre’s as well.” Commenting on the brand campaign, Nancy says: “I’m happy to be associated with a brand such as Home Centre because of what they represent. Being a house-proud individual myself, I take special care in regularly decorating my home. With new styles, colours and designs, Home Centre’s latest collection is a breath of fresh air. I look forward to sharing my favourite choices from their newest collection with customers across the region to enjoy and introduce into their homes.” The collection hit the stores last month and those looking to rejuvenate their homes can now opt from pristine choices to uplift their rooms with the season’s joyful colours and trends. Visit Home Centre in City Centre Bahrain (17 172-355) or Oasis East Riffa (17 140-116).
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