showcase March 2016 32 www.womanthismonth.com Max, the popular fashion store for all, is celebrating its Spring 2016 collection, which was carefully designed to reflect a sense of individuality. The line showcases a combination of trends, blending understated elegance with a touch of modernised style. A minimalist 70s’ approach pervades this season, brushed with originality for a neonostalgic look that is dreamy and pensive. The women’s collection has a strong nautical message this season, featuring classic maritime with revamped classics, evolved spots and stripes combined with simplified styling. Nautical colours with bright highlights in quirky, conversational prints and oversized polka dots show a more modern take on this evergreen trend. Key shapes such as culottes, tubular maxis, rollup chinos and resort polo T-shirts play a big role in updating this classic look. Black and white tailoring with proportion play and typography stay on trend from the past for spring 2016. Stencil florals, linear markings and simple horizontal stripes update the classic monochrome trend with key shapes like long-line cardigans, slimleg pants, wrap-front jumpsuits, boxy shift dresses, kimonos and kick-flare trousers. For the men’s collection, preppy resort wear is the new nautical for spring 2016. This classic trend is updated by focusing on resort styling with sailor stripes and colour pops. Simple typography, yacht referencing anchor motifs as well seaside conversational prints bring that fun, modern edge. Core classic shapes, such as the single button blazer, tipped polo shirt, cricket sweater, the fivepocket chino and tailored shorts are given a fresh renewed look. Monochrome sportswear continues to have the biggest influence on the season with proportion play, oversized fits, longer hemlines and Bauhaus typography. Simplified graphics with easy slogans continue in neutral shades, found in shapes such as slim-fit joggers, active inspired T-shirts, longer length shirts, cut and sew polos and slouchy crew neck tops, to name but a few. Max Fashion loyalists can support the new campaign by using the hashtag #BeReal across social media platforms. Max Fashion is part of Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East and India. It currently operates in 16 countries across MENA and India. Visit www.maxstores.com, like Max Fashion Facebook page (www.facebook. com/MaxFashionMENA) or follow Twitter and Instagram @maxfashionMENA. It’s spring time and this brand’s new collection is right on track for the season’s must-haves, reaffirming its tagline “fashion for real people”. AL RASHID GROUP CELEBRATING SPRING TO THE MAX
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==