showcase July 2016 78 www.womanthismonth.com As an initiative to help families in need, Majid Al Futtaim has launched its 10th annual ‘Make a Difference’ Ramadan campaign to encourage local communities to donate items at its shopping malls, entertainment destinations and Carrefour stores across the region. For the seventh consecutive year in Bahrain, the campaign will encourage visitors to donate to the less fortunate. At City Centre Bahrain people will be able to donate new or gently-used goods such as clothes, toys, books and non-perishable food items in specially marked bins located at the customer service desk. Collected items will then be handed over to charitable and humanitarian organisation The Islamic Association, to support local communities in need. Last year, more than 9,500 bags of donations were distributed across the charity’s channels to thousands of families. Alain Bejjani, chief executive officer of Majid Al Futtaim Holding, says: “In line with our vision to ‘Create Great Moments for Everyone, Everyday’, the ‘Make a Difference’ Ramadan campaign brings us together with local communities to support those in need during the Holy Month. For 10 years, we have seen the campaign help capture the true spirit of Ramadan amongst communities and motivate individuals and families to make a difference by helping those less fortunate. The campaign continues to be one of our most successful annual charity activations and we hope to increase donations once again this year.” Majid Al Futtaim partners with charitable organisations such as This popular shopping mall embraces the true spirit of Ramadan by launching a campaign to help families in need CITY CENTRE BAHRAIN MAKE A DIFFERENCE THIS RAMADAN the Life Makers in Egypt, Bassma in Lebanon, Dar Al-Atta in Oman and Red Crescent in the UAE. Last year, the company collected more than 36 tons of donated items, which were distributed to families in need across the region through its humanitarian aid partners. “Thanks to Majid Al Futtaim’s annual charity initiative and City Centre Bahrain’s ideal platform reaching millions of visitors, The Islamic Association will be able to provide great support to families in need. We would like to thank everyone that will be donating this Ramadan, and are hoping to exceed previous years’ results,” said Shaikh Dr Abdullatif Al Mahmoud, chairman of The Islamic Association. “The Holy Month is a time for peace, togetherness and solidarity. City Centre Bahrain’s visitors will be able to truly make a difference and help communities in need, while enjoying the ambiance of this sacred period of the year with our beautiful themed décor and Arabic hospitality,” said Duaij Khalifa Al Rumaihi, senior mall manager for City Centre Bahrain. On Monday, June 20, 2016, in conjunction with the Ministry of Social Development, City Centre Bahrain will host its traditional Gergaoun celebrations, from 9pm to midnight. Inviting all families to participate, the lifestyle destination encourages little ones to come in their colourful traditional outfits as they will collect candies and nuts from participating retailers, while a live traditional band with the ‘Fraisah’ will tour inside the mall with the kids. City Centre Bahrain will feature its beautiful themed décor, creating an atmosphere of peace and tranquility. Visitors will enjoy traditional Arabic hospitality with complimentary coffee and dates, as well as live entertainment by oud players, setting the tone for a relaxed and enjoyable evening. Visit www.Facebook.com/ CityCentreBahrain or www. citycentrebahrain.com
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