74 January 2014 www.womanthismonth.com Ambassador Stores Bahrain, in cooperation with Virgin Megastores, launched Yamaha’s latest masterpiece — the all-new THR guitar amplifiers. This new offering from the house of Yamaha takes the personal amp concept to a whole new level of audio fidelity. To mark the event, Yamaha and Ambassador Stores flew in Soren Anderson, one of the foremost guitarists of our time to demonstrate the groundbreaking features of the all-new THR amps. He gave valuable tips on how to best utilise the product. Whether it is an innocent jam with your band, searching for an inspiration for a new song, or just curiosity of how you sound, THR delivers the sound you want and the feeling that you need. Developed by a team of guitarists in search of the ultimate tone, everything about this amp is designed to fit the way you play, right down to the need to keep it quiet sometimes. Designed from the ground up, THR utilises a new amp-modelling technology that uses Yamaha’s Virtual Circuitry Modelling (VCM) technology. This gives THR the power to model real amps with amazing accuracy, with every control working and responding exactly to the real thing. It surprises you by creating melodies that are unimaginable from an enclosure so small. Creating your personal compositions has never been so easy. With plug and play USB connectivity, you can get professional grade recordings and editing at the simple touch of a button. Visit Ambassador Stores, the exclusive dealers for Yamaha’s professional musical equipment in Bahrain, located close to Bab Al Bahrain in Manama. You can also visit Virgin Megastores at Bahrain City Centre. Call 17 225-513. Follow the Sound showcase AMBASSADOR STORES With incredible effects and hi-fi stereo sound in a package that’s built to meet all of your off-stage needs, this amp will begin a new chapter in your jamming session.
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