19 INTERVIEW womanthismonth.com | DECEMBER 2025 From the outset, Ms. Jassal wanted Miss Arabia International to grow from Bahrain with the Kingdom’s heritage, hospitality and modern momentum as the foundations on which the pageant has been built. The concept is closely tied to promoting Bahrain’s culture, tourism offering and pearl legacy, with each edition designed to give international audiences a clearer sense of place. The long-term ambition is to help cement Bahrain’s position as a regional hub for talent and events rather than a one-off host. A Space Built on Belonging Inclusivity is central to the purpose of Miss Arabia International. Ms. Jassal emphasises that the event is shaped for women from every background and every story. “What makes it exceptional is our unwavering commitment to inclusiveness,” she states. “We want every woman to feel she belongs here, regardless of background, story or style.” Her belief in representation grew from her personal encounters over the years. Through TIAH Academy, YallaBoost and her aviation an integral tool. Through it, the event highlights the Kingdom’s heritage, its creative energy and its distinctive lifestyle for a wider audience. A Growing Regional Dialogue The recent participation of contestants from across the GCC has broadened the cultural conversation at Miss Arabia International. Ms. Jassal sees this as an important step. “We proudly welcomed contestants from all parts of the GCC,” she says. “It expands the cultural exchange and unity that Miss Arabia International stands for.” The diverse representation adds depth to the event, reflecting both shared traditions and emerging regional identities. Towards the 2026 Grand Finale The Miss Arabia International 2026 Grand Finale will be held at Soleymar in Amwaj on January 29 from 7pm onwards. “Guests can expect an unforgettable night,” she remarks. “It will be emotional, empowering, elegant and visually spectacular. It represents the heart of what Miss Arabia International stands for and we look forward to welcoming you at the Grand Finale!” journey, she met women whose ambition and creativity left a deep impression on her. “So many talented and inspiring women deserve to be heard,” she reflects. “That sparked the idea to build a space that elevates women emotionally, artistically and professionally.” Values that Guide the Experience Ms. Jassal is clear about the principles that shape Miss Arabia International. “Cultural pride, authenticity, excellence and inclusivity are at the core of everything we do,” she asserts. These values influence how contestants are supported, how the programme is curated and how the event presents itself to audiences across the region. This year, the pageant aligns more closely with national tourism efforts. “We are strongly aligning our mission with Bahrain’s tourism vision,” she notes, adding that digital storytelling has become
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