April 2017 www.womanthismonth.com showcase 36 Mothercare, a one-stop kids’ destination from Al Rashid Group, has unveiled its latest brand positioning, its new identity – ‘It’s your Style’ – which aims to raise the profile among its millennial consumers. This edgy and forward-thinking interpretation showcases a new personality and attitude. 'It's your style' isn't just a statement about fashion; it's a universal declaration of support towards today's parents and a reflection of an emerging attitude amongst them. Modern parents are navigating through a world of conflicting and confusing information which makes it trickier than ever to decide what's best for their family and their children. But at Mothercare there's no right or wrong way, so while modern parents are figuring out exactly what their unique style of parenting is, Mothercare will be right there with them supporting them as they go. This popular kids’ brand has unveiled a stylish new look along with its fun and fresh Spring Collection. MOTHERCARE MOTHERCARE UNVEILS ITS NEW STYLE Ivan Styk, territory head Al Rashid Group, says: “Since the existence of Mothercare, parenting has constantly evolved with the changing environment and we have witnessed this evolution in parenting methods firsthand. Modern mums and dads have created a unique way to raise and interact with their children. “As Mothercare, we relate to this ideology of providing children with strong roots while also giving them wings to fly high by adding fun to this entire process. Hence, by aligning in the manner we communicate with our core consumers, we feel united with them like never before. “While we are in sync with the consumers’ behavioural patterns, our entire brand mix is going through this overhaul. Going forward, even our product line-up will reflect this as we understand that every product is a reflection of the child’s personality and attitude.” Mothercare Spring Collection is a combination of casual designs and sporty styles, offering stylish seasonal essentials in spring colour palettes with a wide range of options for little boys and girls. The extensive collection lends a lively, cool and casual feel showcasing a fresh and energetic look of spring fashion for youngsters. The key brands featured include Juniors, Eligo, Giggles, Lee Cooper, Posh, Smurfs, Maui & Sons, Maui Princess, Hello Kitty, Disney Princess and Barbie. Call 17 272-780.
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