showcase September 2016 34 www.womanthismonth.com Working towards a cleaner and greener environment, London-based Jeeves of Belgravia is using an exclusive dry-cleaning process which is non-toxic to the planet. GreenEarth Cleaning uses liquid silicone, which does not dirty the air, contaminate the soil or pollute the water. Dry-cleaning is a good option for tailored jackets, trousers, dresses and other speciality fabrics as it will not cause the distortion of the fibre often seen as shrinkage during wet washing. The traditional process relies on the use of petrochemicals as the medium to carry detergents and specific additives for the breaking up and suspension of stains. These include perchloroethylene or hydrocarbon, which are petroleum-based solvents. It is classified as a contaminant and likely carcinogen, and is carefully regulated, both in how it’s used and how it’s disposed of. GreenEarth Cleaning utilises an environmentally non-toxic silicone and non-ionic detergent chemistry that is the gentlest way to clean any fine garment. Unlike harsh petrochemical solvents used in other drycleaning processes, GreenEarth’s components can be disposed of safely and simply return to their natural elements of sand, trace amounts of water and carbon dioxide. The process is also less abrasive and gentler on clothes, proven to help protect against wear, shrinkage and colour fade. It’s perfect for cashmere, embellishments, suede and leather garments. It also is very light in weight and has a very low surface tension, allowing it to gently penetrate fabric fibres and rinse away dirt in a way that water cannot. Many garment technologists employed by the major retail clothing brands recommend GreenEarth versus traditional dry-cleaning for the care of their products. Furthermore, Jeeves is committed to minimising the production of waste through recovery, recycling and reducing the amount of waste that is sent to landfill. Liquid silicone is made from the same natural sand the earth has been creating for over six billion years, and is also used as a base in various shampoos and lotions. Its unique, chemically inert properties remove stains from fabric without touching the material. The Dry Cleaning and Laundry Institute confirms that GreenEarth cleans as well as the industry standard detergents with no environmental concerns. In addition, the same tests show that with GreenEarth, you can clean a wider variety of speciality fabrics and trims. Jeeves is ensuring that there is no air, ground or water contamination, as is unfortunately a by-product of the other drycleaning systems available. Jeeves has outlets in Hamala and Riffa Views and will soon open a new branch in El Mercado Mall, Janabiyah and Zinj, near Akbari. New customers can enjoy a 20 per cent discount on the services. Call 17 465-575. This esteemed garment care company looks after your clothes and the Earth by using an environmentally-friendly dry cleaning process. JEEVES CLEAN AND GREEN An official from GreenEarth demonstrating the cleaning process to the staff at Jeeves
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==