October 2018 www.womanthismonth.com 56 BEAUTY | news We check out the latest launches and news from the big-name brands. Gucci Goes Insta. Gucci has opened an Instagram Beauty account @guccibeauty which launched its feed with a series of artworks that span across history, ethnicity, culture and geography – from lifelike Egyptian portraits made 2,000 years ago, to faces of nobility from Elizabethan England and to an afro hairstyle depicted by a contemporary AfricanAmerican painter. For the account debut, art writers recount the stories behind these works sourced from galleries and private collections. The brand will use the platform to show new launches and special collaborations. Make-up Artist Mohammed Hindash Partners With Wow By Wojooh. Wojooh is always looking for ways to promote innovation and back regional talent and creatives through its initiative, #WojoohCares. In line with that mantra and in partnership with Wow by Wojooh’s drive for exclusivity and a desire for an iconic product for your eyes, they’ve found the perfect creative partner. Wow by Wojooh is collaborating with make-up artist Mohammed Hindash to launch an exclusive felt tip liner. Hindash X Wow by Wojooh Extreme Wear Eyeliner. Available at Wojooh. Benefit National Brow Day. The brand has been transforming brows since 1976 and has declared October 2 National Brow Day. So, dig out your party hat and head to the Benefit Brow Bar at Sephora for a day dedicated to all-things-brows. The bumph says: “We’re taking the day off, pampering our brows at our nearest Benefit Brow Bar while enjoying special goodies.” Sounds like a plan. Available at Sephora. Giorgio Armani Neo Nude Collection. Supremely fine, weightless textures; ultimate skin comfort with long-lasting, luminous hold; a masterclass in flawless nude beauty. There’s now a complete Neo Nude range for skin, cheeks and lips, with the promise of “no make-up make-up” perfection: a perfection that looks real. Invisible, mistakeproof, sensorial. It’s you – but better. Available at leading retailers. YSL Beauté Mascara Volume Effet Faux Cils, The Curler. Stay two steps ahead of the curve with YSL’s wickedly volume-boosting curl power. Wrapping around lashes, it generates an antigravity, lifting effect as it dries. Immediately, the dense texture reboots volume that’s buildable on demand. Finally, the caring formula is infused with three vegetal extracts – coconut oil, walnut leaves and bamboo oil – to nourish lashes. Available in three, maximum impact shades: Rebellious Black, Fearless Brown and Mischievous Violet. Available at leading retailers.
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