www.womanthismonth.com October 2017 showcase 63 With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity. The Concept’s iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions. This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company’s history. As part of its NUMBER ONE > NEXT strategy, the group is seeking to substantially increase its presence in the luxury class. Inside the car’s roomy cabin, clear forms, warm colours and select materials combine to create a highly exclusive, sophisticated ambience. In addition, the large panoramic roof provides a remarkable amount of headroom. The six amply proportioned seats are arranged in three rows, and four of them have an exclusive individual design. The dark, olive-bronze leather – with discreet gold pigmentation – covering the seat bolsters extends the air of exclusivity while the Smoke White leather adorning the remainder of the seats provides an intriguing contrast. Decorative materials are deployed sparingly and the selective use of open-pore ash in a dark-stained, matt finish sets the seal on the natural material experience. Matt and polished aluminium elements have likewise been carefully incorporated. And the luxurious sense of spaciousness is reinforced by strands of laser light in the roof. The forms and surfacing of the instrument panel, centre console and doors allow them to 'wrap around' the driver. And the raised The latest concept from this international marque illustrates future luxury strategy. BMW A NEW DIMENSION IN SPACIOUSNESS seating position provides unbeatable all-round visibility. The 12.3-inch instrument cluster screen and central touchscreen information display are sited at close quarters and a new operating concept allows interactive use of the two displays. Below them, in the centre stack and centre console, the grouping of functions underscores the minimalist approach. Partially backlit crystal glass lends sophisticated flourishes to control elements like the selector lever, iDrive Controller and multifunction buttons on the steering wheel. The two individual seats in the second row offer all the benefits of the front pair, including personalised infotainment with touchscreen monitors. Here, the BMW Concept X7 iPerformance showcases the group’s vision of seamless integration of the customer’s digital world into the car via BMW Connected. For example, passengers here have access to highly personalised, digital services such as their choice of infotainment or office content and content can be shared with others on board. The car’s expansive exterior projects the exclusive experience inside. Clear, vertical proportions with significant ground clearance immediately identify the Concept as an X model. In an all-new interpretation of classical BMW elements, the front-end design groups together the various facets of the vehicle into a powerful visual statement. The large, vertical kidney grille hogs the attention and links to the upper sections of the slim, elongated twin headlights. A blue X signature in BMW laser light confirms the Concept’s membership of the SAV family. From the side, the BMW Concept X7 iPerformance cuts a sumptuous figure. The long shoulderline stretches the car and injects an athletic tension to the flanks. For the first time in an X vehicle, the wheel arches feature a circular cut and emphasise the exclusivity and elegance of the flanks. The exclusive exterior colour shade Manhattan metallic immerses the car’s surfaces and forms in a dark olive-bronze and, with their bold multi-spoke design, the 23-inch light-alloy wheels combine the muscularity for which BMW’s X models are renowned with the exclusivity of a luxury BMW sedan, while aerodynamically optimised inlays between the spokes reduce drag. A bird’s-eye view of the BMW Concept X7 iPerformance reveals a particular highlight. The panoramic roof is framed by an eyecatching chrome strip. Euro Motors is the Kingdom’s BMW dealer. Call 17 750-750.
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