October 2017 www.womanthismonth.com showcase 30 Imtiaz For Her, the latest credit card initiative, is fast becoming the flagship of Bahrain Credit’s portfolio, having generated unprecedented excitement among women in Bahrain. Concurrent with the launch of the For Her credit card, a beautifully designed mobile app dedicated to the needs of the holder has been created. Commenting on the app, Bahrain Credit senior vice president, Fadhel Al Mahoozi, mentioned that the initiative to create a product exclusively designed for women came as a result of extensive research which enables the company to understand how women interact with the credit card and their behaviour and spending patterns. This could not have been done without the appointment of dedicated brand managers, namely Fatema Bastaki and Noor Al Saati, to After launching a successful credit card just for women, this pioneering company has also developed an app to make the product more attractive. BAHRAIN COMMERCIAL FACILITIES COMPANY BENEFITS ON THE MOVE Fadhel Al Mahoozi Noor Al Saati Fatema Bastaki manage For Her from conception to execution. A full map of benefits tailor-made for women, a card with colours and a theme that appeals to women and a finely designed box containing a valuable pair of earrings are all part of the package with every delivery of the Imtiaz For Her card. This, says Noor Al Saati, has caused extraordinary excitement on social media and the company is receiving positive feedback. Fatema Bastaki elaborates that the mobile app contains the names and branches of the merchants that have signed to tie-up agreements. The merchant list is increasing on a weekly basis, with special and attractive offers being provided to the holder of the For Her card. It is expected that this will greatly enhance the confidence of the cardholder wherever she goes and wherever she shops. The merchant list on the mobile app includes a wide range of services and products: clinics, spas, restaurants, coffee shops and hotels are part of the network. This will enhance the lifestyle of the For Her holder. The mobile app has a GPS feature enabling the cardholder to received notifications whenever she is within a predefined distance to relevant shops and establishments. Users need only to download the mobile app for Imtiaz For Her to start enjoying the range of benefits associated with it. Noor Al Saati is positive about the future and expects to add more merchants to proactively approach Bahrain Credit to create further tie-up agreements with attractive offers and discounts. Imtiaz For Her holders are all invited to join in an upcoming Grand Raffle with 12 luxury cars to be won. The date and venue for this event will be notified in due course.
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