www.womanthismonth.com 53 October 2012 | Campaign Women all over the world are encouraged to unite through one goal this month; to spread awareness, and ultimately help cure, breast cancer. Warriors in Pink In support of breast cancer awareness month, Ford has created a fashionable line of clothing and accessories for men, women and children. The ‘Warriors in Pink’ collection items highlight symbols of hope, strength and unity in the fight against breast cancer. All Ford’s Warriors in Pink apparel is available for purchase online and 100 per cent of the profits are gifted to Susan G. Komen for the Cure, Dr Susan Love Research Foundation (DSLRF), The Pink Fund and the Young Survival Coalition (YSC). One of the collection’s most desirable items is a previously sold-out t-shirt designed by our favourite Hollywood starlet Jennifer Aniston. Her design, which features a drawing of the moon, is a message of positivity, encouraging people to believe in a cure, inspired by the reasoning that ‘if we can put a man on the moon, we can find a cure for breast cancer’. A story of five survivors One of the activities that Ford Middle East will bring to the region this year is the screening of “Five” — five short films that explore the impact of breast cancer on five very different women. Through an interconnected story, the films focus on these women and their lives at different stages of their diagnoses. The stories look at the effect the disease has on relationships and the way the women perceive themselves while searching for strength, comfort, medical breakthroughs and ultimately a cure. The film’s directors included Alicia Keys, Demi Moore, Patty Jenkins, Penelope Spheeris and Jennifer Aniston. “My T-shirt stands for a future in which we no longer have to live in fear of cancer,” Jennifer says. “I’ve had an amazing journey working on ‘Five,’ and it was only fitting I was able to bring that energy into the design of this Ford Warriors in Pink T-shirt. I encourage all of you to take a stand against breast cancer and join the brave men and women who are battling the disease as we speak.” Ford Warriors in Pink symbols Additionally, Ford Middle East commissioned a video of the Warriors in Pink henna art initiative. The video is available on the company’s Facebook and YouTube sites, to show ladies how to become a ‘Warrior in Pink’ and mark their support of breast cancer awareness using henna. Women across the Gulf and Levant are encouraged to paint the Warriors in Pink symbol that best represents them. The symbols are versatile, some are worn to honour those who have passed away as a result of the disease and others show a sense of solidarity and standing strong with breast cancer survivors, others to mark a commitment to life and survival in the face of the disease. Visit www.warriorsinpink.ford.com.
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