21 woman this month | November 2011 | split into 100 chapters, each one no longer than 100 words. So, essentially, it is a collection of little nuggets of information, which makes it really easy to dip into and pick up and put down whenever you have a spare five minutes. It’s certainly not War and Peace, but then it isn’t trying to be. In one of our favourite chapters, titled “Candyfloss”, she laments the use of a particular shade of pink, claiming that it is the “colour of newborn baby girls, bubble gum machines and accessories for Chihuahuas” and might leave you looking a bit like you are “competing with Barbie for Ken’s affection”. In another, she likens some people’s posture in high heels to a cavewoman who has “just clubbed a small goat and is dragging it back to [her] cave”. It isn’t all about laughs though, as Natasha tells us. Some of the chapters contain genuinely insightful bits of information, aimed to improve the way women think of themselves. She lambasts the idea that women need to become more conservative, as soon as society tells them they are “old”. In the “Dress Your Age Myth” chapter, she says, “If you are happy and healthy, self-assured and confident, then don’t let out-dated rules govern your wardrobe”. When asked about these more self-help chapters, Natasha says, “Well it’s just so silly to let worries about our appearance stand in our way. Women still have a long way to go to achieve equality, so if we are too busy apologising for ourselves and the way we look; we’ll never concentrate on the things that really matter. So I put together a few quick rules to help make sure that women not only make the best of themselves, but also to help make sure they feel good about themselves in whatever they are wearing”. Natasha’s book 100 Lessons on Style in 100 Words or Less is available to buy for kindle, ipad and your computer at Amazon.co.uk, Barnes and Noble, iTunes, Smashwords and Kobo. Check out the facebook page www.facebook.com/100lessons, and the website www.100lessons.com for more details. Natasha Bird has a few tricks up her sleeve. The latest rabbit she has pulled out of her surprisingly deep hat takes the shape of an eBook on style. Part self-help, part fashion, this book is an easy but delightful read. We sat Natasha down to have a chat about her latest project. Approached by a design and publishing company to be part of a series of digital books called100 Lessons in 100 Words or Less, Natasha jumped at the chance to realise one of her longstanding ambitions. “I just saw it as this great opportunity to combine three of the things I love most in the world — fashion, women and writing. I am a fashion addict. I am up early every morning, trawling all the best blogs, watching the trends like a hawk”, she told us. Many of the results of her obsession with fashion can be seen between the pages of this very magazine. She is adamant, though, that this book is not simply about fads and trends, whether brown is the new black or how high your heels should be. “My interest in fashion and style has never been restricted to what the designers dictate. I have always been passionate about women. I am a strident feminist, who believes that women are simply great and are way too often made to feel insecure or less significant than they should be. The female psyche is an amazingly intricate thing, but it is riddled with problems”, she told us. “I think low self-esteem is one of our biggest and most unfortunate failings. There is so much pressure out there — from men, from gossip magazines, but also from ourselves and our peers — to be thinner, taller, better endowed, smaller footed and so on. Everyone has their insecurities, but among women, you often find that these fears are so consuming that they actually stand in the way of our achieving something important for ourselves”, Natasha elaborates. So, enthused by her love of women and her passion for fashion, Natasha decided to use the 100 Lessons series as a platform for helping women to feel better about themselves. “This sort of thing has had a surge in popularity, what with the likes of Trinny and Susannah and Gok Wan, so I had to make sure that I had something different to offer”, Natasha explains. “ I have always admired Gok — he’s done brilliant things for the women of Britain — but I thought that there was probably space for someone a little bit younger, but also an experienced writer who might be able to inject a bit of humour into the topic because, let’s face it, if we can laugh at ourselves and poke fun at our own insecurities, then we have as good as conquered them”. “It is a book with three main ingredients. It’s one part self-help, one part style advice and one part comedy”, says Natasha, “or at least I hope it’s funny! My friends have said it makes them laugh, but I hope it’s not lost on other people”. We were lucky enough to have a preview of the book, before it hit the shops and we are inclined to agree with Natasha’s friends. The book is It is a book with three main ingredients. It’s one part self-help, one part style advice and one part comedy.
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