16 | November 2011 | woman this month Showcase It was a beautiful day for a boutique opening party. The sun was softly shining down on the invited guests through the domed skylight in the Moda Mall atrium; introductions and beverages were accompanied by the delightful trill of harp music and models glided among the chatting crowd, dripping in diamonds and other precious gems. Truly a feast for the senses! In amongst the movement of the ribbon cutting and the photoshoots, co-president of Chopard, Caroline Gruosi-Sheufele was gracious enough to grace me with her presence for an in-depth discussion of the latest collections, the exciting prospect of the new boutique and their imminent presence at the Jewellery Arabia exhibition. Natasha: How long has the new boutique been in the works? Caroline: This boutique has been over seven years in the making! It is the longest boutique project that we have ever had, but it has certainly been worth it. We have spent a few years honing our ideas, changing the scope of the Chopard boutique concept and perfecting the space. Luckily for Bahrain, the concept that they have ended up with is our newest and freshest. Our latest ranges and our accessories are more clearly showcased in this boutique and Bahrain is the first country in the Middle East to have this style. Natasha: What are the new collections for Autumn? Caroline: We are reintroducing our Animal Collection, which we brought out last year to celebrate our 150th anniversary. Among the high-end jewellery we have a new collection called Temptations. This comprises of a lot of colours, a lot of pieces with semi precious stones. It is very fresh and very refined. I have a lot of experience with semi precious stones, so we have made use of that in this collection. Natasha: Is there a particular sort of woman that you imagine wearing these designs? Caroline: A woman with taste! In all seriousness though, we love selling our collections to any woman who appreciates quality. Natasha: What will you be showing at Jewellery Arabia? Caroline: We will be showing a wide selection of pieces from our collections. We want to make sure we appeal to a range of different people. We will have pieces from the Animal and Temptations collections, as well as some of our cuter, fresher designs from our Mickey Mouse collection. Natasha: Are different designs popular in the Middle East to elsewhere? Caroline: No. This is why our core product lines are so good, because they sell everywhere. For me, a good product is something that is international, that pleases across the borders. The core products lines are good because they sell everywhere. For me a good product is something that is international that pleases across the borders. Call 17 520-088. Tasteful and Exquisite cHOPARD As Chopard opens its brand new boutique in the plush setting of Moda Mall, Natasha Bird speaks to co-president Caroline Gruosi-Sheufele about their latest collections.
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