www.womanthismonth.com May 2017 showcase 17 Using the hashtag #I AM SUSTAINABLILITY, Splash has come up with a sustainable collection of fashion-forward pieces for both men and women, which are made of sustainable materials, reflecting the brand’s promise to work in an environmentally friendly manner. Hitting the market with a major campaign, key pieces include drop-shoulder tees, torn denims, mandarin collar shirts and tonal stripe polos in colours such as cool greys, dry pinks, powder blues and washed whites. The collection is made with eco-friendly organic and recycled cotton, recycled polyester and Tencel – a fabric regenerated from wood cellulose. The pieces have been dyed with environmentally conscious inks. Raza Beig, CEO Splash and ICONIC and director, Landmark Group, says: “I’m happy to see the advances in sustainable fabrics which we have used in our collection. Moving towards a more sustainable future with close to five million pieces to be launched each year, we have committed ourselves to environmental sustainability without compromising on style, trend and design.” This Middle East-born retailer is the first in the region to launch a sustainable collection marking its commitment to planet Earth. SPLASH FASHIONABLY ECO-FRIENDLY FAST FACTS • More than 600,000 ecodenims manufactured from organic cotton every season – 48 per cent climate impact reduced with zero per cent chemical pesticides used and 19 per cent less carbon emission as a result. • Fifteen per cent of the total cotton used in Splash garments is organic. • Water saved 3.3 million gallons. • Splash uses only FSC approved paper in all tags – 200 metric tons of plastic removed, equivalent to the weight of 100 SUVs. • More than 500,000 garments made from Tencel – fast growing, on low-grade land, less water needed. • Close to 500,000 garments made from natural fibres. • Significant reduction of marine debris. • 20,000 garments made from recycled plastic bottles – nine PET bottles produce enough fibre for an XL T-shirt. • Seventy per cent less energy needed for manufacturing from recycled materials.
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