www.womanthismonth.com 23 May 2014 FASHION Fresher, Healthier Food Little attention is paid to the hygienic state of their refrigerators. LG Electronics (LG) aims to reinvent the concept of food hygiene and elevate consumer lifestyles with its new health-conscious refrigerator. Refrigeration is used to prevent bacteria and germs from growing on food, but many people do not realise that bacteria can also form inside a refrigerator. This means that refrigerators need to be regularly cleaned and aired like any other appliances. To save consumers the trouble, LG has come up with Hygiene Fresh, a four-stage filtering system with a fan that actively sucks in contaminated air from the refrigerator and sends it through the powerful filters. An Idea is Born LG researchers focused on a novel idea to filter air effectively. Taking an organic, foodbased approach, their research eventually resulted in the brand’s patented microbial lactic acid ferment extract-based natural filters. These filters create a superior sterilising and deodorising performance, which protects health by filtering fungi spores and eliminating 99.9 percent of harmful bacteria that could cause food poisoning or colitis. “One morning, I left my cup of café au lait to sit until a thin layer of milk skin formed on top. That’s when I suddenly thought of lactic acid ferment extracts,” said Eun-jung Kim, head researcher at LG Electronics Home Appliance Company Refrigerator Laboratory, when asked how the team came up with the idea. Optimising Air Purity The filters of Hygiene Fresh are coated with a layer of lactic acid ferment extracts, enabling a purifying process that is both organic and safe. Because they are organic, LG’s filters are ozone gas free. The secret behind the exceptional performance of Hygiene Fresh lies in the harmony of its components. The powerful fan serves two functions: it sucks in the interior air of the refrigerator and sends it to the filters, and it also cools the air, further optimising the filtering process. The three filters and one deodorizer layer each have a unique function that is essential in the purifying process. LG is associated with AJM Kooheji Group in Bahrain. Hygiene Fresh refrigerators are now available at all LG showrooms, hypermarkets, power retailers and dealer stores. Call 17 404-590 (Sehla), 17 223-570 (Manama), 17 670-434 (Arad) and 17 322-771 (Muharaq).
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