Woman This Month - May 2012

Label Love PUNT ROMA Parween Asiri is a fashion enthusiast and she’s found a brand which meets all of her outfit needs. We all know of Punt Roma as a well established, demure Italian clothing brand. But, if we needed a little more help understanding its appeal, there’s really only one person to talk to. Parween Asiri is a self-professed fashion enthusiast. She likes to keep up with the trends and she loves looking her best as she heads off to work, but for Parween, there is one brand which caters for all of her fashion needs. It would be an understatement to suggest that Punt Roma is Parween’s favourite brand. In fact, Punt Roma is the only brand that she ever wears. “If you have a look at my closet at home, I could put a Punt Roma sign over the top of it and pass it off as one of the shops!,” says Parween. “I love fashion and I used to buy a variety of brands, but when Punt Roma opened in Bahrain and I visited it about three years ago, I stopped shopping anywhere else.” “The style in Punt Roma is classic and modern at the same time and the size fits me really well. One of the best things is that they have so many different lengths of skirt — short, midi, longer, very long — and these come in a big size range, all the way up to 52,” says Parween of her reasons for loving Punt Roma so much. “I bought a dress four years ago and I am still wearing it today. Last year I found some things in the store to go with that dress and accessories too. The colours and the styles are timeless,” she goes on. “The skirt suits are my favourite. I bought around six skirt suits from the new collection. I am wearing one of them today!”, says Parween. The skirt suits aren’t the only thing that she likes, though. “The handbags and the shoes are great. I like the design inside all the handbags. It is always divided so I am sure I will find a place for my mobile phone, a place for my keys and card. The bag I am using is from last year, but it still goes with everything this season,” she explains. Seeing as Parween is such a loyal customer, you would hope she might at least be on a first name basis with the sales staff. “I go to the store in Bahrain City Centre about once a week. They are really nice people in there: they are friendly and not only do they know me by my name, but they know my whole family story! In fact, a while ago, when I went in and found only trouser suits and no skirt suits, I sent them an email saying that I wish they had thought about this, they wrote back to me immediately and said they valued my feedback. And now I have six skirt suits from this year alone!” Call 17 172-307 (Bahrain City Centre) 35 woman this month | May 2012 |

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