March 2017 www.womanthismonth.com showcase 20 Iconic fashion label Tommy Hilfiger recently presented its Spring 2017 Hilfiger Collection and TommyXGigi capsule at the Spring 2017 TOMMYNOW event, the brand's second in-season fashion show held at TOMMYLAND, Venice Beach in Los Angeles. The gala is the ultimate fashion festival celebrating California-inspired music, art and creativity. The TommyXGigi line is designed in collaboration with Gigi Hadid, who also headlined the event. The highlight of TOMMYNOW was that every look showcased on the ramp was immediately available for purchase across various sales channels in more than 70 countries around the world. Gigi is the global ambassador for Tommy Hilfiger women's, including apparel, footwear, accessories, sunglasses, watches and fragrance. The TommyXGigi collection celebrates her relaxed, West Coast aesthetic fused with Hilfiger's signature East Coast heritage. The inspiration for the collection stemmed from California itself; with its youthful attitude, laidback lifestyle, and the spirit of festivals where music and style collide with its pop culture heritage. The brand worked with favourite American staples – lots of denim, nods to western culture and patches to make things personal. TOMMYNOW is built on Hilfiger's vision to make high fashion quickly accessible through numerous channels, thereby delivering instant gratification to consumers. The brand has employed top-end digital innovation to connect with global consumers in a personalised way that reflects how they live and shop. Tommy Hilfiger became the first brand to launch 3D image recognition commerce on the runway at this show, introducing a seamless and instant way to shop the TOMMYNOW runway. Consumers can use the custom branded TOMMYLAND SNAP:SHOP app to shop from photos of 3D moving images, such as models walking the runway or products in store, or 2D images such as ad placements and editorial shots. With rapid increases in image search queries and over three billion photos shared on mobile apps every day, image recognition commerce has incredible potential to change how consumers search and shop for the looks they love. All spring 2017 runway looks are available to purchase through the brand's global wholesale network and own retail website, social media content and shoppable live stream. The Tommy Hilfiger range is available at City Centre Bahrain City Centre. Call 16 686-208. This exclusive brand has empowered the fashion conscious by allowing them to choose and purchase new looks hot off the catwalk. TOMMY HILFIGER LOVE IT, BUY IT!
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