28 March 2015 www.womanthismonth.com The secret of any good food lies in its ingredients. The key is to get them fresh; be it vegetables, fruit, dairy, seafood or meat products. You cannot expect to prepare a great quality dish with products that have travelled half way across the world and been frozen for days. Alosra supermarket is encouraging customers to buy Bahraini produce with its ‘Think Local’ initiative, which aims to showcase the Kingdom’s excellent, locally produced fruit and vegetables. Most ‘fresh’ produce found in supermarkets is picked four to seven days before being placed on the shelves and is shipped for an average of 1,500 miles. This means it’s simply not living up to the title. Unlike imported goods, local products reach the markets faster and carry less preservatives and artificial chemicals. Hence locally-grown produce is more nutritious. Another benefit of buying local is that transportation costs are reduced, which means you get a lower price at the checkout and there’s less pollution to the environment. Buying local also encourages local farming, which expands Bahrain’s agriculture industry and helps sustain and develop the country’s economy. Alosra – in partnership with acclaimed chef Susy Massetti – has launched a set of nine recipe cards featuring locally-grown ingredients. Her exquisite preparations include homemade sun-dried tomatoes, ciabatta bread, broccoli and prawn pasta and baked areesh cheese. The cards can be found across Alosra branches in Saar, Nakheel Centre, Amwaj, Riffa Views, Juffair and Durrat Al Bahrain. QUALITY AND VALUE Serving Bahrain with quality products for more than three decades, Alosra supermarket provides fresh items at great value. Part of the BMMI Group, the store’s philosophy is to deliver quality over quantity with its range of carefully selected items. "We have always focused on offering premium-quality products in the Kingdom, to satisfy all the needs and tastes of our diverse base of loyal customers," says Pavlos Babiolakis, Alosra’s marketing and product development manager. Call 17 697-558 or visit www.alosraonline.com ALOSRA HOMEGROWN GOODNESS The Kingdom’s ‘fresh and friendly supermarket’ collaborates with executive chef Susy Massetti, encouraging islanders to buy local products for tastier and healthier meals. showcase
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