32 June 2014 www.womanthismonth.com FASHION A one-stop offering kids fashion with a clear design focus and more than a bit of attitude, Pumpkin Patch offers junior versions of current looks, with a fresh and young twist. A Brand with a Heart 10674_French_A3s.indd 4 7/11/13 4:58 PM Making waves in over 90 locations across the UK, Australia and New Zealand, Pumpkin Patch offers a quality design-driven and coordinated range for toddlers and children along with accessories, footwear and funky apparel for pre-teens. The brand’s story begins in 1990 in New Zealand with a woman named Sally Synott. Sally had worked as a childrenswear buyer, searching near and far to find the very best kids’ clothes. She had an eye for both fashion and function. She found some good clothes, but something told Sally that little on the market was right for New Zealand families. The seed was planted, and Pumpkin Patch began to grow — initially as a mail-order business, and soon followed by the opening of its first retail store in Auckland. In 1993 the team saw an opportunity to take the range of fantastic kids’ apparel to their neighbours across the Tasman. The brand’s expansion into Australia was the beginning of the business model that has seen Pumpkin Patch continue to thrive throughout the world. Over the years, they have expanded into the US and UK markets, initially with retail stores as well as the mail order catalogue. The online business remains strong and is the focus for continued growth in these markets. Family is at the heart of everything they do. Pumpkin Patch now employs over 2,000 people, with more than 190 stores and wholesale operations in 24 markets globally, including 40 stores across GCC. This sort of growth doesn’t happen overnight, and it certainly doesn’t happen unless you’ve got something unique to offer. What sets the brand apart is that the clothing meets the needs of young families at every stage in their lives. The comprehensive range covers all stages of a child’s growth, from baby through to pre-teen. As mums, we love when our little ones look their best, but we also know that the business of being a kid is tough on clothes. Pumpkin Patch’s collections are packed with great fashion, hardwearing everyday wear and all the other coordinating wardrobe essentials, including footwear, nightwear, swimwear and accessories. Call 17 179-621 (Bahrain City Centre).
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