56 | June 2013 www.womanthismonth.com The High Ground One night you see her rocking a Valentino gown; the next morning you see her in skintight white jeans; the day after that she’s caught walking bare-faced in casuals. Gwyneth Paltrow started the digital media and e-commerce company, goop, in the autumn of 2008 to share all of life’s positives. From creating a delicious recipe to finding a perfect dress for spring, the actress began curating the best of lifestyle to help her readers save time, simplify and feel inspired. She is determined to publish a genuine and resourceful issue each week; for many, goop. com has become their most trusted girlfriend on the web. The first labels Over the past five years, the website has grown into an eminent lifestyle publication, dedicated to informing and positively inspiring its audience. It gives readers exclusive access to recipes, travel guides, fashion, wellness tips, cultural notes and more. Incorporating the knowledge of expert contributors and tastemakers, along with its own editorial eye and uncompromising style, issues are delivered straight to your inbox every Thursday. Additionally, the publication in its entirety can be found on the site at any time, making goop.com a wealth of knowledge and an indispensable resource for all who love to ‘make’, ‘go’, ‘get’, ‘do’, ‘be’ and ‘see’. The collection After years of seeking out the best in any particular category for the weekly issue and finding must-have items for goop readers, their passion for collaboration and design grew. Rather than talking about the products they loved, they chose to apply the same discerning philosophy to create their own products. Each week, goop premieres one exclusive limited edition collaboration and their edit of a favourite brand. Whether it’s a wardrobe staple, a home accessory or a beauty must, they believe these are the essentials for you, your wardrobe and your home. What we love Let’s take a moment to appreciate its clean layout. It’s chic, it’s simple; most importantly, it’s user-friendly. For those of you who wouldn’t want to go check out the website every time you want to catch up on the star’s picks of the week, all you need to do is subscribe via email. It only takes the amount of time you need to type out your email id. For travel enthusiasts, download her city guide app — especially if you’re off to London, New York or Los Angeles. Taking goop’s popular journal category ‘go’ to the next level, the app is filled with all of the much-loved and under-theradar places, along with classic favourites, that they have discovered over the years. Foodies (like us) could get addicted to the recipes section. Browse by ingredient or category to find the perfect dish for any craving or occasion, or simply scroll to get inspired (and seriously hungry). Celebrity Lifestyle
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