www.womanthismonth.com July 2017 showcase 59 There’s good news for little ones. Mothercare has launched this season’s fun and vibrant Summer Collection 2017. The new range is inspired by all things associated with this time of year – sunny days, travel and funfilled adventures – and has the right touches of seasonal elements and latest trends in kids’ fashion, all seamlessly integrated to give a great summer vibe. In keeping with Mothercare’s new identity with the tagline ‘It’s Your Style’, aimed at reminding you to be yourself, this year’s edgy summer collection brings more personality, trends and design options for all kinds of kids to flaunt their true style sense. With the holidays fast approaching, this range comprises the basics of summer infused with the anticipation of much-awaited enjoyable times ahead. From a variety of funky, handdrawn appliqués, pretty graphics, embellished sequin decorations and eclectic Latin patterns to numerous trendy tribal prints – Mothercare’s summer collection has it all. The extraordinary collection for girls offers an array of theme-inspired looks such as mermaid summer, denim, fantasy fleur, skatestreet and interestingly funky graphics. Just as vivid as a child’s imagination, the new line One of the most popular children’s apparel brands has a cool line of clothes to beat the heat. AL RASHID GROUP HELLO SUNSHINE gives a thumbs-up to all the bright blues and pinks, an array of pastel colours and a sprinkle of glitter; all in vivacious designs with no boundaries. The entire collection is designed in varieties of soft and light cottons to stay fresh in the summer heat. The boy’s collection displays a full spectrum of colour, patterns and a combination of tropical and typographic prints. Little gents can pick from flashy tropical, lively tribal, travel and backpacking themes for their favourite outfits this summer. All the styles will be available across crewneck T-shirts, washed out denim shirts, shorts and other popular characterinspired clothing that complements the everyday adventures of little boys. The range brings in light, summery cottons, linens and a mix of denims; the colours featured are a pleasing harmony of blue hues with a touch of fluorescent yellow, green and pink. Established in 1973, Mothercare is the onestop destination and leading omni-channel children’s retailer of Bahrain’s Al Rashid Group, which is a division of Landmark Group. It offers the widest range of world-class children’s products from leading international brands. These products encompass children’s requirements in fashionable clothing, toys and other essentials for toddlers and children up to 16 years, as well as baby basics, nursery furniture for newborns and more. Mothercare is the driving force behind a longstanding campaign entitled ‘Child Safety First’, that works towards awareness of children’s safety. The brand also collaborates with associations and government bodies responsible for child safety. With a network of over 235 stores across 16 countries, including five stores in Bahrain, Mothercare has the largest presence in its category in the MENA region. Visit www.Mothercarestores.com
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==