July 2017 www.womanthismonth.com FASHION | fashion forward 16 WAR ON WASTE Veteran British designer Dame Vivienne Westwood has urged people to buy fewer clothes to help protect the environment. Speaking to the BBC’s Newsbeat backstage at her recent London Fashion Week Men’s show, she said: “My message is ‘buy less, choose well, make it last’.” Her circus-themed collection was only the second time she has shown at the men’s event and featured recycled plastic bottles as shoes and aluminium cans pinned to tights, as a campaign against fashion waste. Adding: “It’s [about] quality, not quantity, not landfill," the punk-era icon said a change in shopping habits would allow designers to make more beautiful clothes. Digital giant Google has partnered with 180 institutions, schools and archives around the world for a new online project focusing on the history of fashion. We Wear Culture, which launched on the Google Arts & Culture website and mobile apps, looks at “how fashion is stitched into the fabric of our societies”. There are more than 450 exhibitions and tours of important fashion and decorative art collections on the platform, from the story of the Silk Road, told through objects from the China National Silk Museum in Hangzhou, to Elsa Schiaparelli’s relationship with Surrealism, related through pieces from the Victoria and Albert Museum in London. THE CAT’S WHISKERS We all know that Kaiser Karl is besotted with a certain feline. Now, along with famed toymaker Steiff, known for its gorgeous teddy bears, he has announced the introduction of a limited-edition plush toy inspired by Choupette. The cuddly cat mimics the appearance of the real-life feline, with fluffy white fur, big blue eyes and even a magnetic mouse companion. Just 2,000 pieces have been produced worldwide and are available exclusively at Karl Lagerfeld stores and karl.com. Later they’ll be on offer at Steiff stores, Steiff.com and through select fashion and toy retailers. KEEPING IT IN THE FAMILY Model and reality TV star Kendall Jenner joins brotherin-law Kanye West as the newest brand ambassador for sportswear giant Adidas. With an Instagram following topping 80 million, the 21-year-old used the social media platform to share the news. In her post she’s wearing a casual Adidas tracksuit paired with brand sneakers for a video which shows her driving in a golf cart past a wall featuring the words "Welcome To The Family!”. BACKSTAGE PASS Our take on what’s cool, trending and fashionable Googling Fashion
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