showcase July 2016 18 www.womanthismonth.com Rochas. The name invokes a vision of a slender, elegant and bold Parisian woman. This femininity imbues every creation, from fashion to fragrance, from accessories to jewellery. Grace, youthfulness and joy are woven into the history of Rochas – with the rustle of lace or a floral fragrance trail, the maison invents a free-spirited allure and a chic fluidity. A creative world of perfect balance between seduction and liveliness, discretion and fantasy. Marcel Rochas was only 23 when he founded his own couture maison in 1925. The post-war One of the island’s favourite jewellery retailers introduces a new brand straight from France. SHARIF GROUP WELCOMING A NEW ICON period was bubbling with creativity and the couturier quickly made a name for himself with his style – synonymous with elegance, modernity and youth, distinguished by the originality of his silhouettes. He invented beach pyjamas and the mermaid dress, earning himself a reputation as a trailblazer. Rochas jewels are style accessories that draw their inspiration from the couturier's delicate lexicon, with his love of roses and floral embroidery. Like a woven floral lace, Rochas creates delicate open-work bracelets of feminine gardens. Lightness and joie de vivre shine through, like a couture bouquet of elegance marking the skin with refined radiance. Drawing inspiration from the heritage of Maison Rochas style, Rochas watches fill time with the spirit of elegance. There is a collection of men's watches, whose understated, imaginative style is dictated by Marcel Rochas' love of beauty and impeccable bearing. And the maison's couture collection of graceful women's watches is imbued with a light touch of femininity and delicate freshness. Rochas is available in Bahrain at A La Mode.
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