68 | July 2012 | woman this month Showcase Enduring Quality ALMOAYYED MOTORS With class-leading fuel economy and distinctive design, the Ford Fiesta celebrates 35 years as one of the best options in the small car segment. The very first Fiesta was produced in 1976 as Ford’s practical and economical response to a fuel crisis. This immediately tapped into a small car demand in Europe and around the world. Thirty-five years, six generations and 15 million cars after its debut, the Fiesta continues to offer practicality, style and efficiency to car buyers of all ages. Powered by an advanced 1.4 Duratec Euro V engine; this smooth, responsive yet economical engine creates one charismatic car. Fiesta makes major strides in craftsmanship, quality of materials and product choice while continuing to represent Ford’s traditional strengths of practicality, value for money, agility and safety. Design for function Employing elongated dragon’s eye headlamps, sweeping gracefully into the muscular front fenders and hood, Fiesta is sporty yet accessible and inviting. The kinetic theme continues in the interior design, with the instrument panel and centre stack combining to provide visual identity and distinction. With this model, interior quietness is taken to a new level for the small car segment, aided, in part, by the inclusion of a specially laminated windshield that helps absorb and contain road and wind noise. Special sound-absorbing padding behind the instrument panel and foam baffles inside the roof pillars also keep the Fiesta cabin quiet and serene. Even the headliner material has been chosen for its sound-deadening qualities. Be safe Under the stylish exterior of the new Ford Fiesta is a robust body structure, crafted from the toughest of materials to protect occupants in the event of a collision. Fiesta uses an exceptionally high level of cold-and hot-formed high-strength steels in its body structure for a car in this segment, yet, despite its advances in strength, Fiesta’s body structure overall is lighter than before. This means that the advancements in safety have not been achieved at the expense of key attributes, like fuel economy and CO2 emissions. Under Ford’s safety strategy, high-strength steels are used in areas of the vehicle where structural strength and reinforcement are essential for crash proofing. Smart system The new model delivers value, style and classleading fuel economy, without asking a driver to compromise on technologies that add connectivity and convenience. From the driver’s seat, the eye is drawn immediately to the striking instrument panel centre stack. The centre stack houses the car’s Human Machine Interface, linked to a multi-function display screen in a high-mounted binnacle, close to the driver’s field of vision. Bringing in a host of big-car features to the small-car segment, Fiesta also offers remote keyless entry, driver’s one-touch power window control, push-button start and steering wheel-mounted supplemental audio controls. Call 17 737-373. Ford Fiesta 2012
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