www.womanthismonth.com January 2019 19 showcase achieve? Do we need to change our system? Or maybe, we even need to change the people executing the system. You have to keep constantly checking that you’re on the right track. What was your vision when you set out to offer a service? And how did you reflect this in the product? My vision was to create really good-quality products that felt like they were homebaked and home-cooked. I wanted to offer an experience where the person that would come to our place would feel like they are, for a minute, transformed into a time from the past. I’m happy with the success I’ve achieved but I still have much bigger and better plans. I still haven’t approached any of the wonderful institutions we have like the EDB and Tamkeen to see how I can grow my business, and this is something I’m considering doing. How important is recruitment, retention and training of staff in the successful execution of a business plan? It’s everything, your business is your people. I will be honest and say that at the beginning of the business, the time when my voice was not heard, there were some very tyrant-like people that I employed to help me who took over and recruited people that would serve their own purposes. As soon as I understood, that’s when my rebellion started. When I felt people were not being given their rights and were afraid of this awful manager. I’m very, very protective of my staff and I care about them. We do training for those with less experience. I am involved in every process of hiring and firing and I’ve really learned a lot from that. The best question anyone could ask themselves in business – is this good for your company? It’s so important to build a very strong team around you. What would be your message for anyone who believes they have a good idea but is looking for ways to get it off the ground? Two words – start now! And another great two words, for anyone who has fear in their hearts – be prepared! Start now. Leave everything and take a paper and pen and write 15 things that will contribute to achieving your goal. You might not be able to achieve them straight away but, from the 15 things, circle five that you can do now, and do them; when we take something from the world of dreams and put it into reality, even the first step of reality, it makes achieving it more of a tangible. The second thing about being prepared is that people are often scared. So, it’s like a little Girl Scout pledge – be prepared. It’s doing the necessary that puts you on the right path. Prepare yourself in terms of taking courses, learning, contacting the right people, networking, making plans, seeking the right advisors. If your feelings change, then your actions will start to change. It has been said that ideas are not enough. What would you say are the three major steps to successful execution? For me the three major steps to success are: visualisation, planning and decision making, and implementation with proper appliance. What was your vision when you set out to offer a service? And how did you reflect this in the product? At first I was just working on handmade jewellery. As time passed, I slowly launched my own jewellery shop which is selling personalised accessories and silver pieces for girls who love to wear jewellery not just for parties but for daily use. Happily, today I have reached the stage of designing and selling diamonds and gold. What market research did you do? I just tried to sell my products online at first, to see how it would go. When I realised that many women of my age liked them, I decided to focus and put all my efforts in doing more. How Important is recruitment, retention and training of staff in the successful execution of a business plan? Staff training, recruitment, and retention is important since they will be the face of your business in front of your prospective clients. As long as you show them compassion, inspire them to innovate and make them feel successful, they will carry out the job perfectly. I strongly believe that engaged employees are your top competitive advantage. What would be your message for anyone who believes they have a good idea but is looking for ways to get it off the ground? Don't be afraid to put into practice your passion and ideas. Don't stop learning. Success does not lie in results but in effort. Being right is not so important, however, doing what is right is all that matters. Always be confident and believe that you can reach your goals. For inquiries please contact the brand managers via email: [email protected] or on whatsapp 34 422-227 / 33 282-228 YATHREB ALA’AMERI Owner of House of H jewellery shop.
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