January 2017 3 www.womanthismonth.com dishevelled George in his home savouring his Nespresso coffee, as he lets the audience know that he ‘wouldn’t change a thing’ about his Nespresso experience. The fully integrated campaign kicked off with a teaser phase where consumers were invited to guess what fate awaited George Clooney. The wider global activation launched with TV and online advertising, plus a content-rich landing page including behind the scenes footage on the Nespresso website and consumer engagement through interactive image filters and gamification on the brand’s social channels. Alfonso Gonzalez, Chief Customer Officer for Nespresso, explains: “Our relationship with George strengthens year on year, and in our 12th collaboration, we have created a storyline that shows Clooney at his best. “He is a true partner for the brand, and here we see just how far he is willing to go for that incomparable Nespresso coffee experience”. Asked about his continuing partnership with Nespresso, Clooney responded on set: “We always look to take the story to the next level and in this latest instalment I think we can say that it is certainly my most eventful outing to date. Bringing a more character-driven approach mixed with humour has really taken the campaign to a new level”. Visit www.nespresso.com/whatelse to discover more. Call soj Bahrain W.L.L. toll-free 80 001-999. About Nestlé Nespresso SA Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 64 countries and has more than 12,000 employees. In 2015, it operated a global retail network of over 450 exclusive boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.
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