68 January 2015 www.womanthismonth.com showcase MCLOYALTY In recognition for its continued commitment to enhancing its customers’ experience, McDonald’s has earned a place in the top 10 Global Brand Simplicity Index 2014 for the Middle East. Published annually by the New York-based branding firm Siegel+Gale, this index evaluates the impact and power of simplicity on a brand’s customer loyalty. Earning the sixth place on the index, McDonald’s is the only food and beverage brand listed in the top 10 rankings. This year’s index praised the iconic quick-service brand for its proliferation of branches, easy access, and its simple menu. McDonald’s was further commended for posting easy-to-read nutritional information on its packaging, so that customers can make informed food choices. Commenting on this acknowledgment, Abdulla Adel Fakhro, director of Fakhro Restaurants Co. said: “This is a proud moment for McDonald’s Bahrain. We are compelled to push ourselves even harder on our journey to make the McDonald’s experience simpler, easier, and more convenient. At McDonald’s, we constantly challenge ourselves to innovate and proactively meet our customers’ evolving needs. This is a key driver behind everything we do - through revitalising our menu and making our restaurants more digitally enabled, to offering more convenience and value.” The Global Brand Simplicity Index measures than 500 brand ratings spanning 25 industries, based on an annual survey of more than 10,000 consumers in North America, Europe, Asia and the Middle East. Published annually since 2010, McDonald’s is one of only four brands to consistently maintain a top 10 position. For more information about McDonald’s Arabia visit www.mcdonaldsarabia.com Quick-service favourite, McDonald’s has been commended for convenience, speed, and accessibility in the Global Brand Simplicity Index. VISIT ANY McDONALD’S BRANCH TO GET YOUR FREE MCNUGGETS TM!
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