Interview Totally in Charge Young, Fun and Woman This Month Editor Natasha Bird chats to journalist, designer and talented entrepreneur Wafa Alobaidat about creativity, social media and the key to early success. Post millennium we have seen a wonderfully steady increase in daring, young entrepreneurialism. This is fantastic because it means that the shape of modern business is continually transforming. The success of the latest generation of super-youths is largely down to a clever ability to take advantage of new media environments. Social networking, digital artwork, viral advertising — these are the key components of efficacy in the 21st century. There is a dangerous trend, though, that sees new media as an exclusively “young” concept. If older businesses are to compete with their younger rivals, they are going to have to get on board, but can you really teach an old dog new tricks? I sat down with Wafa Alobaidat who, in her early 20s, has already set up and oversees popular niche magazine Sketchbook and runs successful design agency Obai and Hill, to talk about her own achievements and the need for better understanding of social networking and digital design in Bahrain. 16 | January 2012 | woman this month
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