February 2017 www.womanthismonth.com 30 As the first automotive brand worldwide, BMW is using Google Spotlight Stories technology as an innovative way of creating a 360-degree interactive virtual reality brand experience that is broadcast via YouTube. 'Visionary' offers a unique, immersive experience of the BMW VISION NEXT 100 – the concept study developed for the marque’s centenary in 2016. Through Google Spotlight Stories, BMW allows automotive and technology fans to interactively explore the BMW VISION NEXT 100 in a spectacular combination of aesthetic product presentation and sophisticated mobile virtual reality. The basis is a 360-degree video staging, which is extended through interactive elements. Users can dip into this experience via the YouTube app on Android devices, as well as through the Google Spotlight Stories app for iOS and Android operating systems. The vision vehicle – BMW VISION NEXT 100 – demonstrates the commitment of the brand to focus on the future of mobility. This vehicle combines coupé-type sportiness with the dynamic elegance of a sedan – but rather than being an anonymous transport machine, it is a highly customised vehicle, the company says. Driver-vehicle interactions are managed by Alive Geometry; Boost and Ease modes, which offer a choice of driver-controlled or vehiclecontrolled operations, and the interior of the vehicle changes to suit the mode of travel. “Visionary perfectly shows how the BMW Group masterfully applies new possibilities of digital communications, to create intense and amazing experiences,” says Jörg Poggenpohl, head of Digital Marketing BMW Group. “We are the first automotive brand to use Google Spotlight Stories. This perfectly fits the selfconception of BMW as innovator and creator of the future.” Visionary was jointly created by BMW and the digital agency Jung von Matt. Max Lederer, director of Jung von Matt, says: “Innovations require courage – without the trust that we were shown by the BMW Group, the groundbreaking work in creating Visionary wouldn’t have been possible. For Jung von Matt this project has been as much a challenge as for the other parties involved. “A team of specialists has worked its way through a whole new software, which was simultaneously developed further in Mountain View. Together with the great team of Google in Germany and in the US, a digital lighthouse project has been created, which, in the opinion of Jung von Matt, represents the future of mobile brand experience: interactive storytelling in the virtual space. The whole project was embedded within the BMW Group centenary campaign THE NEXT 100 YEARS.” Google Spotlight Stories is a mixture of storytelling and mobile virtual reality. A 360- degree view function changes the smartphone into a window to another world. Interactivity is provided through sensors included in the smartphone (gyroscope, touch, etc). The user navigates through the video experience and can additionally explore subplots and activate other perspectives. Euro Motors is the distributor for BMW in the Kingdom. Call 17 750-750. showcase EURO MOTORS This leading global marque is taking a brand new approach to technological storytelling. A Spotlight Story
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==