www.womanthismonth.com 55 February 2015 THE PERFECT MATCH How often does it happen that after spending the entire day cooking for a dinner party you realise you’ve run out of time to get started on the side dishes? Happens to the best of us! Racing against time, the decision to fix the house, and maybe even yourself, usually wins over spending another 30 minutes in the kitchen. Fortunately, you can now avoid this situation by making a quick run to your nearest Alosra supermarket to purchase Mash Direct, one of the UK’s most popular ready-to-serve food brands, now available in the fresh and friendly supermarket across the kingdom. “Mash Direct is the market leader when it comes to quality and homemade dishes, like vegetable and potato sides,” says Pavlos Babiolakis, Alosra’s marketing and product development manager. Tracy and Martin Hamilton have owned their farm in County Down for many years and ensure the most delicious and ripest vegetables are selected for the Mash Direct range. In addition to this, the range is suitable for microwave and oven heating. However, the unique selling point of the line is that it is free from artificial preservatives, flavourings and colourings, as well as being low in salt. Baby Bakes (baby potatoes sprinkled with breadcrumbs and seasoned with herbs), Colcannon Gratin (mashed potato and Savoy cabbage with a creamy garlic sauce), Red Cabbage and Beetroot, and Spicy Potato Wedges, are just some of the products available in-store. With the quality and convenience attached, you might think that these products would come at a high cost, but the retailers have priced them at a moderate BD1.595 to BD1.995. FRESH AND FRIENDLY Serving the Kingdom with quality produce for more than three decades, Alosra supermarket provides local and exotic items at great value. Part of the BMMI group, the store’s primary focus is on delivering quality over quantity, boasting a wide range of carefully selected products. “We have always focused on offering the most premium-quality products in the Kingdom, to satisfy all the needs and tastes of our diverse base of loyal customers,” says Pavlos. “This quality is evident in products such as the 100-per-cent New Zealand lamb and beef, which we have purchased from farmers who operate with a proven record of animal welfare, food safety and quality.” The meat comes from healthily reared animals and is free of hormones and artificial substances. “Another main focus is to provide great customer service. We adopt a rigid philosophy of continuous improvement. This is the foundation of our working culture,” he adds. The organisation has a strong, socially responsible character, which comes to light through its various campaigns for local charities and its own in-house charitable foundation, established in 2009. The latest branch, in Juffair, is the group’s sixth outlet on the island in addition to its stores in Saar, Amwaj, Riffa Views, Durrat Al Bahrain and Nakheel. Call 17 697-558 or visit www.alosraonline.com You might have the perfect roast, but it’s often the humble sides that can make or break a meal. Alosra supermarket brings to you delicious side dishes that could well become the main attraction on your dinner table. showcase
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