February 2015 www.womanthismonth.com 33 entire collection of long, pocket, handbag and winter scarves. As part of the three-year anniversary at Saks Fifth Avenue (which also stocks the scarves) last year, Annada launched a book – Art is a Gift – which makes for the perfect coffee table volume and has a forward from both Nada and Noor along with a rich visual insight into the makings of Annada and how it came to be. Each scarf’s story is a testament to the emotional quality of the artwork and the poetic inspiration that brought them to life. In recognition of the four best-selling scarves, the book comes in four different covers. Something that really stands out with Annada’s collections is the intense use of colours. Put together, the scarves make a rich tapestry of expressive texture. The content and detail with each scarf deserves more than just a fleeting glance, but there are some more subdued and monochrome pieces, which beg the questions: what is Annada’s central aesthetic and would the brand ever launch a plain scarf? “We feel it would defy the purpose because the scarfs are paintings, but we never object to variety. There have been times when certain scarves have sold out which we wouldn’t necessarily wear ourselves.” As part of the sisters' all-inclusive local talent spotting, artists can submit their paintings on Annada’s website where a panel of judges decides if the artwork is viable to be printed on a scarf. So what would make the girls say yes to a painting? “It’s not so much what we’re looking for, it’s what we’re not expecting. The paintings vary in style: calligraphy, cubism, impressionism and we are always looking to add even more scope to the artistic quality of the brand.” g Visit: www.annadaonline.com or call 33 374 004.
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