December 2017 www.womanthismonth.com FASHION | fashion forward 26 The fashion brand that gave us platform Crocs and the infamous IKEA tote, priced at a cool USD2,145, has knocked Gucci off the coveted top spot in the highest performing fashion brands official global rankings, prepared by Lyst and The Business of Fashion (BoF). According to the latest data analysed by BoF in partnership with search platform Lyst — which tracks 4.5 million data points per hour from over 65 million annual consumers, five million products and 12,000 brands — the Demna Gvasalia-designed brand climbed two places to top the hottest brand ranking in the third quarter of 2017. In a move that’s got the worlds of both food and fashion asking “Why?” design duo Domenico Dolce and Stefano Gabbano have followed up the carrot- and cannoli-printed outfits sent down the runway in their SS18 collection by launching a limited edition range of pasta. The pair have partnered with much-loved Italian maker Pastificio di Martino to produce just 5,000 packs of pasta (original recipe unchanged) which will come with a D&G apron at a reported USD120. Why indeed! BEAT THE BULLIES Standing behind the cyber anti-bullying movement ‘Be Cool Be Nice’, Dsquared2 debuts a dedicated capsule collection. The colourful and bold line-up of ready-to-wear and accessories by Dean and Dan Caten supports the new initiative to stop online bullying of young adults and children. The initiative is a global movement sparked by one teen’s struggle with bullying and flamed by the staggering fact that one in five young people will be a victim of cyber bullying. The designers say: “Online bullying is a powerful and scary issue that can have a lasting, negative impact on young people’s lives. We were bullied as kids and we understand how destructive it is. We got behind ‘Be Cool Be Nice’ immediately because it’s important to give kids and teenagers, who are forming their personalities, space to discover themselves without judgement, criticism and hate. We designed the capsule with this idea in mind; we wanted to make clothes and accessories with an attitude of strength, confidence and positivity.” BACKSTAGE PASS Our take on what’s cool, trending and fashionable New Face at Weill Parisian fashion house Weill is taking a new direction with the appointment of Mathilde Castello Branco at the head of its design studio. The Franco-Brazilian designer studied fashion in Paris before beginning her career at the Hermès readyto-wear studio under the aegis of Martin Margiela. She then spent 10 years with Lanvin working with Alber Elbaz before being put in charge of the art direction of the Azzaro brand. She brings the promise of new inspiration to the house’s ready-to-wear collections. Her signature is a feminine, delicate fashion with a subtle ability to break with convention. “I like surprises: the unexpected detail, the original reinvention in the cut of a garment, surprising inventive mixes that give character to the silhouette,” says Mathilde. All of this is achieved with subtleness: “I defend the notion of a style which shakes convention without disrupting it.” Balenciaga Tops Lyst FOODIE FASHION
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