showcase December 2016 30 www.womanthismonth.com One of the island’s favourite supermarkets has opened its seventh branch bringing premium goods to Janabiya. BMMI MORE FRESH AND MORE FRIENDLY Alosra supermarket, the fresh and friendly subsidiary of the BMMI Group, officially opened its latest outlet in the Kingdom on November 1, in El Mercado Janabiya. The launch was marked by an event attended by senior government officials, VIPs, dignitaries, members of the El Mercado board of directors, First Bahrain Real Estate Development Co management, members of the BMMI board of directors and Alosra management. The newest Alosra outlet is the anchor supermarket of the impressive new neighbourhood market, El Mercado Janabiya, a project by First Bahrain Real Estate Development Co. The beautifully landscaped open-air retail centre features a mix of restaurants, cafes and shops and is built on an elevated platform, offering scenic southern views in a vehicle-free pedestrian environment. Alosra Janabiya is the seventh outlet for the supermarket in Bahrain, in addition to its store in Dhahran in the Kingdom of Saudi Arabia. This newest store is built following state-of-the-art standards, with unique interiors, product layout, fittings and offerings. This ensures that Alosra presents its customers with a new and elevated concept in retailing, based on the company’s extensive understanding and experience of the local and international markets. The new outlet features a fresh fruit and vegetable section, a butchery, a bakery and a wide range of organic products. Alosra Janabiya’s offerings were selected with the health and wellbeing of customers in mind. The outlet has introduced a fresh juice station and will offer a variety of freshly-ground, natural nut butters. All fruits and vegetables in the store are handpicked and sorted before being put on display. The bakery uses zero added sugar in all breads, in addition to all beef and lamb sold in the butchery being grass-fed. Furthermore, the store offers a large selection of vegan alternatives, dairy substitutes and non-dairy products and an array of gluten-free goods. Additionally, the store includes a greater range of chilled space, ensuring an expanded offering of chilled and dairy items from all around the globe. The new store will also include additional offerings in product ranges, with Alosra partaking in new food and beverages partnerships from local and international brands. “Alosra caters to a customer base of cultured, well-travelled and discerning individuals with experienced palates and varying tastes,” says Jaffar Al-Asfoor, BMMI vice president, Food Retailing and Production. “We know that our customers have very high expectations of us and we constantly encourage feedback from them regarding their wants and needs. We have identified that customers are expecting more health-conscious alternatives and Alosra Janabiya definitely delivers.” Valuing itself as a lifestyle partner to its customers, Alosra Janabiya also features innovative displays that aim to inspire. Customers will find a diverse number of exclusive recipes, displayed with the accompanying ingredients, as well as tips and advice on how to make the most of the products they purchase, all available in-store. Alosra Janabiya is open seven days a week, from 7am to 11pm. Call 17 739-769.
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