December 2016 www.womanthismonth.com 16 CELEBRATE INDIVIDUALITY In partnership with Arab Idol winner Mohammed Assaf, the fashion store Max inspires its customers with the second chapter of its campaign, ‘Fashion for Real People’. The idea behind the concept is to celebrate the importance of individuality, allowing each person to discover, embrace and express their own unique style. Much more than adopting the latest trend, Max is all about expressing one’s personality, creativity and emotions. To embody the idea, the Arab youth icon is captured in different moments of his daily life to show off his personal style. “The campaign is a movement that has touched millions of hearts through its inspirational message. I am delighted and privileged to be part of this journey that focuses on positivity and pride in selfexpression,” says Mohammed. FASHION | fashion forward CAMERA GLAM Michael Kors and Fujifilm announce a collaboration, the photography company’s first partnership with a fashion brand. The MICHAEL KORS x FUJIFILM INSTAX mini 70 instant film camera comes in a gold metallic colour that captures the jet-set Michael Kors aesthetic, with the brand logo printed on the front of the camera and the designer’s signature on the camera door. The photographic equipment features a sleek-design high-performance flash and a smart selfie mode. The collaboration was directly inspired by Michael Kors’‘Scout’ handbag collection, designed to emulate vintage camera bags.“Using instant photography has always been such an integral part of my creative process, whether it’s snapping photos of looks in preparation for the shows or taking behind-the-scenes shots. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology,” says Michael Kors. COLLECTOR’S COLLECTION At the end of every year, Lacoste releases a ‘Holiday Collector’ edition, inviting artists to give their own interpretation to the brand’s iconic crocodile. For 2016, the graphic artist Jean-Paul Goude is in charge of the design of the logo applied on limited-edition items such as polo-shirts, bomber jackets, bags and clutches. The artist also designed the packaging and the advertising campaigns for Christmas. Jean-Paul Goude’s crocodile is a mix of his childhood in Africa, his love of dance and his fascination with the Bauhaus. BACKSTAGE PASS Our take on what’s cool, trending and fashionable. FASHION BOOK Written by Donatella Versace with Maria Luisa Frisa and Stefano Tonchi, Versace is an intimate visual history of the Italian fashion brand. This richly illustrated book is Donatella’s interpretation of the fashion house in the 21st century and her work as the curator and face of Versace. It includes exclusive contemporary and archival imagery from runway and backstage shots to behind-the-scenes images of the Versace Atelier. Original essays by fashion’s most authoritative voices accompany the visuals. The book features shots by Richard Avedon, Steven Meisel and Mario Testino among other important names in the world of fashion photography.
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