72 August 2014 www.womanthismonth.com LIFESTYLE With these projects, it seems like the worlds of fashion and charity are walking hand-in-hand. See how your shopping spree can support a cause. For a Better World BVLGARI and Save the Children The luxury brand Bulgari partnered with Save the Children in 2009. Together, they help provide quality education to helpless children. The funding comes through the sale of a specially designed Save the Children ring, inspired by the B.zero 1 jewellery line, and a pendant. A percentage of the sales go to the organisation. The partnership has reached more than 500,000 children and trained more than 18,000 teachers. More than 1,000 schools received support, many of which are in areas affected by conflicts. The ring is available in Bulgari stores and you can do your share by purchasing it. Visit www.savethechildren.org. H&M Conscious The fashion brand prizes sustainability and tries to use sustainable materials, such as cotton, leather and PET bottles, in their collections. They aim to have 100 per cent of all the cotton used to be coming from sustainable sources by 2020. The possibility of exchanging your old clothes for new garments in their stores is another way to reduce waste in the world. They make sure that the pieces are reworn, reused or recycled. The brand also has an independent organisation called H&M Conscious Foundation that works to drive long-lasting positive change for people and communities. The areas of focus are education through UNICEF, clean water in partnership with WaterAid and strengthening women by supporting CARE programmes. Visit www.hm.com/consciousfoundation. Michael Kors’ Watch the Hunger Stop In partnership with the United Nations World Food Programme (WFP), the brand and its customers help fight global hunger. Recently, the initiative called Watch the Hunger Stop reached the five million mark in meals delivered. This autumn, the brand will launch a new, limited-edition 100 Series watch, specially designed by Michael Kors to support WFP. For each watch sold, 100 children in hunger-stricken areas receive a nutritious meal. During the month of October, customers and visitors to Michael Kors retail stores around the world will be able to make a USD5, USD10 or USD25 donation to WFP. Visit WatchHungerStop.com.
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