www.womanthismonth.com showcase April 2016 22 Ever since he shot to fame in the 1950s, French designer Pierre Cardin has been inextricably associated with the flair and elegance that defines the city of Paris. Today, that same spirit of effortless chic infuses the Pierre Cardin Jewel Couture collection, which encompasses timeless, classical pieces with a modern twist. Echoing the impeccable style of the brand’s Paris couture creations and underpinned by the flawless quality of its craftsmanship, these pieces are designed to accompany a woman through her private and professional life. She can be confident in the knowledge that her jewellery is always just right for the occasion. Never one to rest on his laurels, Pierre Cardin continues to set trends rather than follow them, and this season sees a complete renewal of the Jewel Couture collection, with more than 70 items being launched in numerous new families. Supported by trendy new materials and improved technical know-how, the innovations are taking three main directions. Firstly, the offering of easyto-match classic items for daily wear is extended and refreshed with interesting new details. At the same time, Pierre Cardin is pushing the envelope in the fashion collection, taking the level of creativity one step further and proposing unique and iconic design motifs. And thirdly, the brand is enlarging its offer of matching watch and jewellery sets. All the additions to the Jewel Couture collection remain faithful to Pierre Cardin’s perennial trademarks of quality materials and meticulous attention to detail. The pieces are either plated with rhodium to prevent tarnishing and give a cool silver tone, or finished with 18-carat rose-gold or yellow-gold plating for greater warmth. Sparkling zirconia also has a strong presence in the fall/ Combining elegance with style, this renowned brand’s new Jewel Couture collection is the epitome of taste and refinement. SHARIF GROUP FASHION MEETS FLAIR winter collection, bringing a sense of lightness and luxury. The result is a range of highly original, attractive and affordable jewellery that can adapt to any mode, mood or moment. PONT DES ARTS True to the Pierre Cardin tradition of drawing inspiration from Paris for its jewellery collection, the Pont des Arts line references the city’s most elegant metal bridge, which has recently become famous for the ‘love locks’ attached to it as a romantic gesture of committed love. Many of these padlocks are in the shape of hearts, which are the theme of the exquisite Pont des Art collection, including necklaces, earrings, rings and bracelets. Since time immemorial, the heart has been a universal symbol of love and there is still no better way to express feelings of affection than with a piece of jewellery featuring this motif – the key to her heart! The delicate Pont des Arts hearts have a curvy, asymmetrical profile that emphasises the softer side of women, and are highlighted with a swirl of zirconia that conjures the joyous, carefree aspect of love. As an innovative finishing touch, a smaller paved zirconia heart sparkles inside each piece or, in the case of the bracelet, dances beside the bigger heart on the chain. Presented in rhodium-plated, 18-carat gold-plated or 18-carat rose gold-plated options; this is a collection full of charm and joie de vivre. The Pierre Cardin Jewel Couture collection is available at A La Mode outlets.
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